The status of frozen food industry
According to the statistics. in 2018. sales of frozen food industry in China amounted to 64.98 billion RMB., total profit reached 5.14 billion RMB, an increase of 22.45% year-on-year.
Advantage of the supermarket
82% of the respondents will choose supermarket to buy the quick-frozen foods while 17% choose convenience store. which indicates that more of them buy frozen foods from supermarket.
This shows that the supermarket freezer is playing an important role in our daily life.