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North American Commercial & Medical Refrigeration Equipment Market: Distributor Drives Growth Technological innovation is reshaping the competitive landscape

Updated: May 28


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Since 2024, the North American commercial and medical refrigerator and freezer market has shown rapid growth in the segment of distributors and wholesalers, and the technology iteration of leading enterprises has accelerated. Driven by supply chain efficiency upgrades, e-commerce cold chain explosions and energy-saving policies, the distributor market is expected to lead the industry with a compound annual growth rate of 7.2% from 2025 to 2030, while companies such as Liebherr and Samsung continue to seize the high-end market through energy-saving new products and intelligent technologies.



1. Distributors and wholesalers: new engines of growth under supply chain innovation



The structural changes in the North American food retail and e-commerce industry are driving the refrigeration equipment distribution system to usher in a golden period of development. On the one hand, Walmart, Kroger and other chain supermarkets have accelerated their regional expansion, and the number of new stores opened by the top 10 retail companies in North America in 2024 will increase by 15% year-on-year, forcing distributors to establish equipment distribution networks covering the whole country. Taking Sysco as an example, its cold chain equipment distribution business revenue will surge by 23% year-on-year in 2024, mainly due to the provision of "warehousing, distribution and installation" integrated services for chain catering enterprises.



On the other hand, e-commerce cold chain logistics has become the second curve of distributor growth. Amazon Fresh, Instacart and other platforms will exceed 1.2 billion temperature-controlled orders in 2024, driving wholesalers to upgrade logistics equipment - such as Lineage Logistics, which invested $500 million to upgrade its temperature-controlled fleet and use IoT sensors to monitor the temperature of freezers in real time to ensure that the fresh food loss rate is less than 3%. In addition, the U.S. Department of Energy (DOE)'s new energy efficiency regulations in 2025 will be implemented, requiring commercial freezers to reduce energy consumption by 20%, forcing distributors to phase out old equipment, and the purchase of energy-saving freezers in 2024 will increase by 40% year-on-year, further driving the market segment.



Second, the market competition pattern: the iteration of giant technology and the subdivision of emerging forces



1. Consumer electronics giants: Samsung and Panasonic empower commercial scenarios with home technology


Samsung Electronics: In 2024, it will launch an ultra-wide bottom-loading freezer with EU Energy Class A certification, equipped with an AI intelligent temperature control system (temperature difference ±0.3°C), and the commercial model supports independent adjustment of three temperature zones (frozen - 18°C / refrigerated 4°C / variable temperature - 5°C), which has been connected to the supply chain of 500 stores in 7-Eleven North America for fresh sandwich and dairy storage.



Panasonic: Released a series of commercial kitchen freezers, equipped with nanoe™X nano water ion sterilization technology (99.9% sterilization rate), suitable for McDonald's, Starbucks and other chain catering kitchens, its drawer-type design can realize the partition storage of raw and cooked ingredients, and meet NSF food contact safety standards.


2. Industrial refrigeration faucet Carrier: a two-line breakthrough in medical and supermarket scenarios



Medical: Provide Ultra-Low series medical freezers for CVS pharmacies and Mayo Clinics, support -86°C constant temperature storage (fluctuation range ≤±1°C), obtain FDA vaccine storage certification, and win the bid for the US CDC new crown vaccine cold chain replenishment project in 2024 (order volume of 30,000 units).



Supermarket: Optimize the refrigeration logic for Target supermarkets with Evolve smart display case technology – when the traffic sensor detects a customer approaching, the display case automatically increases the brightness of the lighting and pauses defrosting, reducing the energy consumption of the pilot store by 30% and increasing product sales by 12%.



3. European high-end brands: Liebherr and Electrolux focus on differentiated technologies



Liebherr: In Q3 2024, Liebherr will launch an independent bottom freezer, which uses CO₂ natural refrigerant (GWP value 1, 99.9% lower than traditional R404A) and has an 18% increase in energy efficiency.


Electrolux: With a "modular display system" at its core, commercial freezers provide customized solutions for boutique supermarkets such as Whole Foods – single/double door cabinets can be freely combined according to shelf size, and the built-in RFID merchandise positioning system improves replenishment efficiency by 40%.



4. Local professional manufacturers: Hussmann and American cooler technology are deeply engaged in vertical fields



Hussmann: Evolve technology integrates with AR remote operation and maintenance systems to provide real-time failure warnings for Whole Foods store freezers (such as automatically pushing repair work orders when compressors are abnormal), reducing equipment downtime from an average of 4 hours to 2 hours, and the technology will cover 2,000 supermarkets in North America by 2024.



American Cooler Technologies: Focusing on the medical cold chain, its -150°C ultra-low temperature freezer with a dual-compressor redundancy design (one machine automatically starts when the other fails) won the NIH (National Institutes of Health) COVID variant sample storage project with an order value of $120 million.


3. Technological breakthroughs in 2024: upgrading from energy-saving to intelligent ecology



Liebherr: The dual innovation of natural refrigerant and user experience


Its 2024 new bottom freezer is equipped with a CO₂ transcritical refrigeration system, which reduces carbon emissions by 70% compared with traditional models, and is equipped with a touch screen interface and mobile APP interconnection function, users can remotely adjust the temperature and view energy consumption reports, targeting the high-end home and specialty coffee shop market.



Samsung: Ultra-wide body and energy efficiency standards double breakthrough


The first EU A-class energy-saving freezer adopts an "ultra-wide bottom" design, with an internal volume of 500L, which increases the storage space by 25% compared with products of the same size, and achieves precise temperature control of ±0.5°C through multi-cycle refrigeration technology, meeting the strict needs of commercial kitchens for food preservation.



Hussmann: Smart technology reimagines the retail scene


Evolve Technologies' AI-powered temperature-controlled display case identifies product replenishment needs through cameras and automatically adjusts the refrigeration power based on sales data, saving 15% of electricity bills for Walmart pilot stores. The supporting blockchain traceability system has provided Instacart with 2 million cold chain data storage services.



Fourth, the future trend: low-carbon, segmentation and service-oriented



Policy-driven low-carbon transition: The U.S. Inflation Reduction Act provides a tax credit of up to 30% for the purchase of energy-efficient freezers, and the penetration rate of CO₂ refrigeration technology is expected to increase from 12% in 2024 to 25% in 2025.


Medical cold chain has become a golden track: Pfizer, Moderna and other vaccine manufacturers will add $1.5 billion in cold chain investment in 2024, driving a surge in demand for medical freezers, and the order volume of American cooler technology companies, Thermo Fisher and other companies increased by more than 60% year-on-year.


Accelerating service model innovation: Liebherr has launched a "Device as a Service (DaaS)" subscription model, in which customers pay for the duration of use, and enterprises are responsible for equipment operation and maintenance and upgrades, which has contributed 10% of revenue in 2024. Carrier uses the Predix platform to provide customers with energy analysis reports for their freezer cabinets to help optimize operating costs.



The North American commercial and medical refrigeration equipment market is undergoing a transformation from "hardware competition" to "ecological competition", with distributors becoming the core of growth by virtue of supply chain control, and technological innovation and scenario cultivation are the key to enterprise breakthroughs. With the full implementation of the new energy efficiency regulations in 2025, enterprises with low-carbon technologies and intelligent service capabilities will take the lead in the new round of competition.



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